Juicy Brew
The Brief
It has been five years since the business began, and we need a fresh look for our brand. Our newest beers reflect the playful, bold brewers that we are today and we want our core branding and original beers to emulate that too.
We are looking for can designs for our two original beers, Orange Sour and Lemon Sour.
We love the unlimited potential of fruit sours - from the sherberty sweetness of oranges to the mouth-watering tartness of blackcurrants. Our passion is for playing with new flavour combinations and we aren’t afraid to be bold.
Keywords: Mouth-watering, juicy, zingy, light-hearted, playful, bold
Logo // curved droplet shapes convey the juiciness of the beers.
Product design // mandatory product information is displayed on fruit sticker illustrations to play on the fruity theme of the brand. The 'stickers' are modular so can be easily adapted for future beers.
Custom font // a font made to embody the playful, bold aesthetic of Juicy Brew. Sans serif, sassy and looks great on the can.
Orange Sour // The final can design for Juicy Brew's Orange Sour.
